Maximize Market Potential.

Sunseed’s Customer Segmentation research uses advanced research designs that incorporate choice-based research models to isolate customer segments that are specific to your industry and your product. Equip your company with this knowledge to quickly identify and create the best strategies for your unique customer market segments.

Explore Markets.

Our advanced analytics and visual storytelling approach brings your customers into focus. It allows you to explore new markets, understand your customers’ motivations and needs. It is a clear path to customer purchase, purchase drivers, and ultimately the best and most optimized product positioning.

Get Started

When you’re ready to get started, we’re ready to do whatever it takes to make sure your market strategy is successful. From completely custom research design, data collection, research analysis and data visualization to ongoing best practice guidance, we’re here to help.

A few things we’re great at

Maximize Market Potential.

Customer Profile & Motivations

Understand who your customers are and what motivates them.

Purchase Drivers

Understand what drives specific customer segment’s motivations to purchase.

Path to Purchase

Determine a customer segment decision making process and path to purchasing your product.

Unmet Needs

Identify unmet needs and potential new opportunities by customer segment.

Product Optimization to Segment

Optimize products to best fit a customer segment’s desires.

Product Positioning to Segment

Identify optimal messaging and positioning approaches by customer segment.

The Science of Business

Experience the Sunseed difference; an achievement in the pursuit of knowledge and development in scientific technique and business strategies. Sunseed delivers authentic discoveries and unparalleled customer insights.

General Customer Insights

From basic to industry-leading analytical approaches, Sunseed has many research tools in our arsenal to help you understand and better define and target your customer.


Demographic data is gathered about respondents and is used in analysis for classification.

Customer Attitudes

Understand who your customers are and what motivates them.


Firmographic data gathered about companies or organizations and is used in analysis for classification.

Current Behaviors and Attitudes

Define customers through a series of attitudinal questions to understand who they are and how they think by exploring what consumers are doing, how frequently they do it, and for what reasons.


Know how the customers think, their underlying value systems, and their learning system.

Customer Segments

Better understand what motivates different customer groups by segmenting customers into groups of like minded.

Customer Profile & Motivations

Understand who your customers are and what motivates them.

Customer Segment Attitudes

Understand segment attitudes towards your brand, your product, your category, adjacent cagetories, and/or market shifting events.

Research Resources

Sometimes it’s helpful to understand what is possible, get ideas, or identify opportunities.

Sunseed’s research component resource is designed as a resource on your information gathering journey.