The Evolution in Product Research.

Your product is the culmination of your brand’s capabilities. Your product or service, illustrates the strengths of your brand that you deliver to the market. Optimizing a product for the marketplace requires you to understand both your customer and the market.

Product Optimization

Whether you are launching a product for the first time or refreshing an existing line, we can help maximize the utility your customers will receive by giving you the precise information you need to guide your feature selection, optimize price, understand market acceptance, and guide market positioning.

Get Started

When you’re ready to get started, we’re ready too. We will do whatever it takes to make sure your product launch is successful. From completely customized research design, data collection, research analysis, and data visualization to ongoing best practice guidance, we’re here to help.

Website User Experience

A few things we’re great at

The Evolution in Product Research.

Concept Testing and
New Product Development

Test new product concepts or ideas and create a roadmap for enhancements.

Feature Optimization

Identify the features that gain the highest share with the lease effort.

Product Packaging & Messaging

Pinpoint the precise messaging and package design that engages customers at the shelf or online.

Path to Purchase

Understand the path customers use to reach you and ultimately purchase.

Shelf Interaction

Identify how the mix of competitive products impact interaction in the store.

Price Optimization

Optimize product pricing with features and your brand’s inherent value.

The Science of Business

Experience the Sunseed difference; an achievement in the pursuit of knowledge and development in scientific technique and business strategies. Sunseed delivers authentic discoveries and unparalleled customer insights.

Product, Price, and Feature Optimization

Optimize your product, price, and features to best align with your target market.

Product Useage Behaviors

Understand your customer’s product usage behaviors.

Feature Prioritization

Prioritize a list of product features with order of magnitude using MaxDiff.

Pain Point Prioritization

Prioritize a list of functional and/or emotional consumer pain points with order of magnitude using MaxDiff.

Product Optimization to Segment

Optimize products to best fit a customer segment’s desires.

Decision Hierarchy

Decision Hierarchy uses conjoint research to develop an in-depth understanding of how brand, features, and price interact.

Unmet Needs

Identify unmet needs and potential new opportunities by customer segment.

Decision Criteria

Undertand your customer’s decision criteria and importance of individual product dimensions.

Product Reach Optimization

Know how your brand performs relative to competitor products as price points increase, but feature sets remain the same using discrete choice.

Product

Explore what features and outcome customers value most.

Price Optimization

Optimize product pricing with features and your brand’s inherent value.

Concept Testing and New Product Development

Test new product concepts or ideas and create a roadmap for enhancements.

Price tradeoffs

Exploring tradeoffs made around brand and price options.

Product Usability

Understand your customer’s positive and negative product experiences.

Price Premium

Identify much of a price primium you can command over your competitors for similar offerings.

Ownership Experience

Undertstand your customer’s pain points during their product journey by understanding usage, storage, and maintenance.

Shelf Interaction

Identify how the mix of competitive products impact interaction in the store.

Product Packaging & Messaging

Pinpoint the precise messaging and package design that engages customers at the shelf or online.

Research Resources

Sometimes it’s helpful to understand what is possible, get ideas, or identify opportunities.

Sunseed’s research component resource is designed as a resource on your information gathering journey.