information Goal
What are decisions are you trying to make?
Contact
Who is the target audience for this research?
timing
When do you need to make decisions by?
Research Customized to Fulfill Your Data Needs
There are countless ways to design a primary research study and many different components that can be measured. To help get a conversation started, we have gathered some of our most popular research questions into the following categories.Â
General Customer Insights
Shopping insights
Advertising, Messaging, and Packaging
Product, price, and Feature Optimization
Brand Management & Acquisition
General Customer Insights
From basic to industry-leading analytical approaches, Sunseed has many research tools in our arsenal to help you understand and better define and target your customer.
Demographics
Demographic data is gathered about respondents and is used in analysis for classification.
Customer Attitudes
Understand who your customers are and what motivates them.
Firmographics
Firmographic data gathered about companies or organizations and is used in analysis for classification.
Current Behaviors and Attitudes
Define customers through a series of attitudinal questions to understand who they are and how they think by exploring what consumers are doing, how frequently they do it, and for what reasons.
Psychographics
Know how the customers think, their underlying value systems, and their learning system.
Customer Segments
Better understand what motivates different customer groups by segmenting customers into groups of like minded.
Customer Profile & Motivations
Understand who your customers are and what motivates them.
Customer Segment Attitudes
Understand segment attitudes towards your brand, your product, your category, adjacent cagetories, and/or market shifting events.
Shopping and Path-to-Purchase
Understand what your customer’s motivations and experience getting to you.
Purchase Drivers
Understand what drives specific customer segment’s motivations to purchase.
Importance Drivers
Explore decision factors involved in purchasing and determine what drives the decision.
Key Drivers and Barriers
Explore the barriers and drivers of adoption, resonance of pain points they solve, and intensity of problem they address.
Shopper Insights
Measure how customers experience your brand through retailers.
Shopping Experience
Explore customer pain points and desires around the shopping and/or financing experience.
Shopping Behaviors
Explore what triggered your customer’s purchase, the research they completed, sites visited, volume and frequency of purchase, and current stage of purchase.
Category Experience
Know what the customer’s experience with a product category, what their pain points are, and what would they change.
Research
Understand where consumers are researching information, who do they speak with, and who they listen to.
Trade-offs
Explore what individuals look for in this category and their trade-offs.
Customer Value
Know what weight or value do consumers place on brand, price, and features when selecting a given product.
Motivation
What causes consumers to consider purchasing.
Rationalization
Determine what individuals’ value most by exploring rationale for their biggest pain points using emotional and functional attributes.
Path-to-Purchase
Understand the path customers use to reach you and ultimately purchase.
Channel
Understand what channels are preferred and the rationale for this preference (trust, non-invasiveness, ease, etc.)
Purchase Decision
Understand what they purchased and the drivers of that decision.
Website User Experience
Understand your target audience’s perceptions of your site navigation across a range of dimensions and optimize your website to create the best online experience.
Advertising, Messaging, and Packaging
Craft and measure messages that speak to your target demographic and drives sales.
Advertising Effectiveness
Measure the effectiveness of ongoing and upcoming ad campaigns.
Communication Effectiveness
Measure ad concept effectiveness for different real-time-bidding (RTB) campaigns using sequential monadic testing.
Product Positioning to Segment
Identify optimal messaging and positioning approaches by customer segment.
Message Testing
Determine what messaging should be considered for inclusion in future communications by understanding what is meaningful and believable to consumers.
Ad Testing
Understand advertising effecacy by measuring general impressions, appeal, relevance, believability, uniqueness, memorability, emotional connection, fit to brand, fit to individual, and call to action.
Maxmize Consideration
Exploring what types of communication are best aligned to gaining consideration
Advertising Awareness
Gauge effective recognition by linking blinded advertisements with brand.
Brand Positioning
Optimize your messaging to align with consumer value perceptions.
Ad Resonance
Evaluate the impact of your advertisements by understanding how well they resonate and how effectively brand perceptions are lifted pre and post exposure.
Effective Recognition
Understand advertisements are impacting your target market’s option by measuring consideration and perceptions of those who were exposed to an ad versus those who had not been reached.
Measurement Tracking
By comparing observed exposure with reported exposure, this new ad tracking tool measures the true impact on perceptions which may be obscured by false or non-recall.
Media & Communication Consumption
Know your customer’s media consumption habits, communication preferences, and social media useage.
Website User Experience
Understand your target audience’s perceptions of your site navigation across a range of dimensions and optimize your website to create the best online experience.
Product, Price, and Feature Optimization
Optimize your product, price, and features to best align with your target market.
Product Useage Behaviors
Understand your customer’s product usage behaviors.
Feature Prioritization
Prioritize a list of product features with order of magnitude using MaxDiff.
Pain Point Prioritization
Prioritize a list of functional and/or emotional consumer pain points with order of magnitude using MaxDiff.
Product Optimization to Segment
Optimize products to best fit a customer segment’s desires.
Decision Hierarchy
Decision Hierarchy uses conjoint research to develop an in-depth understanding of how brand, features, and price interact.
Unmet Needs
Identify unmet needs and potential new opportunities by customer segment.
Decision Criteria
Undertand your customer’s decision criteria and importance of individual product dimensions.
Product Reach Optimization
Know how your brand performs relative to competitor products as price points increase, but feature sets remain the same using discrete choice.
Product
Explore what features and outcome customers value most.
Price Optimization
Optimize product pricing with features and your brand’s inherent value.
Concept Testing and New Product Development
Test new product concepts or ideas and create a roadmap for enhancements.
Price tradeoffs
Exploring tradeoffs made around brand and price options.
Product Usability
Understand your customer’s positive and negative product experiences.
Price Premium
Identify much of a price primium you can command over your competitors for similar offerings.
Ownership Experience
Undertstand your customer’s pain points during their product journey by understanding usage, storage, and maintenance.
Shelf Interaction
Identify how the mix of competitive products impact interaction in the store.
Product Packaging & Messaging
Pinpoint the precise messaging and package design that engages customers at the shelf or online.
Brand Management & Acquisition
Measure, improve, and/or align how customer’s perceive your brand versus your competition.
Brand Awareness
Explore brands awareness for your product or service and within your category.
Attribute Importance
Understand your customer’s decision criteria by knowing what they look for, what they value, and what they are willing to sacrifice.
Brand Consideration
Know what brands and types of brands target customers consdiered or are likely to consider in the future.
Brand Perceptions
Identify the space your brand occupies in relation to your competitors.
Brand Ownership
Know what products do individuals own, when/where they purchased them, and how much they spent.
Brand Dimensions
Explore perceptions of different features to understand which are most preferred.
Awareness, Consideration, and Usage (ACU)
Explore the awareness (unaided and aided) of our brands and our competitive brands. Gather information on which brands they own. Which brands they consider to build our core competitive set.
Brand Differentiation
Explore how your brand versus competitors perform on functional and emotional dimensions.
Brand Funnel
Understand strengths and weaknesses in your marketing mix by measuring the relationship between awareness, consideration, usage, and loyalty for brands across your competitive landscape. Benchmark and improve all points in your brand funnel to maximize sales.
Brand Performance
Explore brand performance in functional and emotional dimensions.
Market Optimization
Optimize a brand to market needs and perceptions.
Importance versus Performance
Measure the gap between performance and expectations of your brand and competitors.
Brand Landscape
Know the brand landscape of your market and your brand’s equity by measuring how your brand stacks up to your competitors awareness, consideration, and usage.
Brand Satisfaction & Loyalty
Benchmark and improve customer satisfaction and loyalty.
Brand Equity
Understand your, and competitor’s, tangible brand equity using discrete choice.
Brand Experience
Benchmark the overall experience of your brand.
Brand Health
What are the consumers’ current perceptions and what is relative health of your brand.
Brand Substitution
Gain clarity on the brand influence on the purchase decision by measuring top performing products, purchase volume estimates, and likelihood to substitute.
Brand Acquisition
Identify or measure acquisition brand performance and portfolio fit.
Brand Extension
Identify untapped markets that consumers perceive to be best aligned with your brand.
Brand Segmentation Strategies
Identify customer segments and align with brand offerings.
Geographic Strategies
Adjust market strategy across different target geographies by understanding shifting regional consumer perceptions.
Adoption
Explore potential adoption of current solutions not owned.
Brand Strategy Effectiveness
Track the effectiveness of your strategies by measuring your brand’s movement through time. Perceptions are measured in a benchmarking process that provides a comparative point for research waves.
The Science of Business
Experience the Sunseed difference; an achievement in the pursuit of knowledge and development in scientific technique and business strategies. Sunseed delivers authentic discoveries and unparalleled customer insights.