Our Business Philosophy

Identifying the patterns that help fuel businesses growth.


Our Team

Talented market research consultants and business scientists are skilled in all areas of market research.

Our Brand

In the business of helping businesses grow.

Our Story

In 2012, Sunseed was born. With offices in Madison, Wisconsin, we are a client-centered research consultancy focused exclusively on solving for complex research problems. We are a nimble group of profes­sional partners committed to providing exceptional service; on time, on budget, and with measurable results for our clients. 

Our Success

We measure our success on our ability to help our clients reduce risk from decision, better understand the impact of their decisions, and drive growth and lasting value for their constituents.

Our Commitment

Our senior-only team was designed to avoid costly administration and billable infrastructure as well as the hidden costs of junior-level staff and interns. We deliver on our promise of meeting budgets on time. Every time and without fail. 

Our Expertise

Our expertise is in research designs that respect the past and look to the future, that execute data collection in a robust and accurate way, that exhaustively analyze the data and extract the story, and that distill the findings in a way that is meaningful to all levels of the organization.  

market research

noun: market research; modifier noun:  market-research

1. the action or activity of gathering information about consumers’ needs and preferences.


The Sunseed Team

Our talented market research consultants and scientists are skilled in all areas of market research that can identify the patterns that help businesses grow. Their natural talents have inspired and expanded their specialties.

When you’re ready to start, we’re ready too. We are ready to do whatever it takes to make sure your research is successful. From a completely custom research design, actual data collection, research analysis, and data visualization to offering ongoing best practice guidance, we’re here to help.

Kevin Micklitz

Methodology Design, COO, Managing Partner

Jennifer Cresson

Jennifer Cresson

Research Design, CFO, Founding Partner

Shawn Brady

Advanced Statistics, CTO, Founding Partner

Adam Jacobson

Data Science, CMO, Founding Partner

Sunseed is Celebrating our 10 Year Anniversary!
Established October 1, 2012

Our work in numbers

Since our inception over a decade ago, Sunseed has completed research in over 70 countries and in 30 languages across the finance, healthcare, manufacturing, energy, and telecommunications sectors.  

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Identifying the patterns that help businesses grow.

Market Research Data Scientists on a mission to fuel business growth.

Navigate complex business issues.

Effective translation of business questions produces exceptional market research design.

Translate objectives into research methodology.

Customized research designed to inform more strategic decision-making.

Harvest authentic customer insights

Advanced analytical experience that is honed and precisely focused to cultivate rich insights.

Uncover your data’s story.

Complex statistical data visualizations designed to be accessible and actionable.

OUR BRAND

Our name, Sunseed, is as much organic as it is strategic. Naming a company can be one of the most challenging and important steps in getting that business under way. We wanted to start with a name that would symbolize our mission, values, product, and ultimately our brand.

The Science of Business

Both of the components of our name – “Sun” and “seed” are associated with growth. Ultimately, we are in the business of helping companies grow – be it their revenue, market share, profitability, market reach, or brand equity.

Sunseed is a reminder to our clients and ourselves of our mission.

The Image

A sunflower seed has an extremely dense and intricate pattern. From a distance, it looks very symmetrical, but upon closer examination, one will see nuances and patterns. As researchers at Sunseed, we’re always looking for the nuances and patterns underlying success.

We are not simply scientists. We are precise, creative strategists whose mission is to help your business grow.

Nature and life follow a mathematical constant of 1.618, also known as the Golden Ratio. Da Vinci’s Vitruvian Man famously captured this ratio in the human form. The sunflower pattern forms in its own natural way, using the same Golden Ratio.

Expansive Industry Knowledge

Full Service Market Research Consulting.

We are a market research company that provides strategic marketing consulting and high-capacity research management to help your business uncover advanced customer insights. Our talented market research consultants and data scientists are skilled in using market research to uncover patterns lodged in complex data.

When you’re ready to start, we’re ready as well. We will do whatever it takes to make sure your market research is successful. From a completely custom market research design, data collection, data analysis, and data visualization to ongoing best practice guidance, we’re here to help.