worldwide data collection

Data collection experience spanning the globe.

custom Designed research Methods

Best in class methodologies designed specifically for you.

industry leading statistical analysis

The world’s most advanced analytical techniques.

Design Focused
data visualization

Designed for efficient knowledge transfer.

Market Research. Simplified.

Explore our comprehensive portfolio of Market Research Services to discover how Sunseed can make your business grow.

Industry-Leading Advanced Statistical Analysis

Business is full of complex decisions, producing patterns that are often difficult to interpret. Our expert research team has decades of experience analyzing and identifying the patterns in complex market data that can help businesses grow and compete in the marketplace.

Data Visualization Designed for Maximum Insights

Every research project is delivered by using stunning multi-dimensional data visualizations to communicate a visual story. In fact, visualizing information isn’t just a deliverable; it’s a critical step in our analytical process.

market research

noun: market research; modifier noun:  market-research

1. the action or activity of gathering information about consumers’ needs and preferences.

Market Research Methodologies

Sunseed Research will transform what you know about your customers and your market. To accomplish that goal, the Sunseed Team has developed a Comprehensive Portfolio of Business Science Methodologies, each having a dynamic client-focused research experience.

Customer Segmentation

Customer segmentation research is the process of splitting a customer base into smaller groups based on common characteristics. This research helps businesses understand how customer needs and motivations differ between groups – allowing you to tailor marketing efforts, products, or services to improve your overall customer experience.

Product Optimization

Product optimization research gathers and analyzes data on a product or service in order to improve its performance, value to customers, and profitability. It helps businesses understand how customers value product features and pinpoints opportunities for improvement.

Discrete Choice Simulations
(Conjoint Analysis and MaxDiff)

Choice-based market research, including conjoint analysis and maximum difference scaling (MaxDiff), are statistical techniques used to measure consumer preferences for different product features. This helps businesses predict which features are most important to customers to inform product development, messaging, and pricing decisions.

Brand Management

Brand management market research is the process of gathering and analyzing the competitive landscape and ones brand within that environment. Brand research helps businesses find opportunities for growth, refine their marketing strategies, and stay ahead of their competitors.

Customer Experience

Customer experience research is the process of gathering and analyzing perceptional data from your customers related to their experience across all your company’s touchpoints. Strong customer experience market research helps you improve customer loyalty by understanding and fulfilling customers’ needs and preferences.


A new evolution in product research.


Take your brand to its next level.


Identify, understand, and attract.


Exceed your customers’ expectations.

Lead with Confidence

Learn How Sunseed Uses Discrete Choice and Conjoint Models to Simulate Real-World Consumer Behavior.

Identifying the patterns that help businesses grow.

Market Research Data Scientists on a mission to fuel business growth.

Navigate complex business issues.

Effective translation of business questions produces exceptional market research design.

Translate objectives into research methodology.

Customized research designed to inform more strategic decision-making.

Harvest authentic customer insights

Advanced analytical experience that is honed and precisely focused to cultivate rich insights.

Uncover your data’s story.

Complex statistical data visualizations designed to be accessible and actionable.

Expansive Industry Knowledge

Sunseed provides a world of research experience spanning geographic and industrial boundaries.

Bring your data to life.

Uncover your data story with Sunseed.

Every research project we deliver uses stunning multi-dimensional data visualizations to communicate a precise visual story. Indeed, visualizing information isn’t just a deliverable; it’s a critical step in our analytical process.

Sunseed Research transforms what you know about your customers and market. You will understand how far your brand can go, how the market perceives you and your competition, where the market is headed, who your customers are and their needs, the precise path for purchasing your product, and your product’s optimal configuration and price point.

Whether you want to boost sales, find more customers, or improve your customer experience, Sunseed Research will create the right strategy to find the information you need to maximize your results.

The Science of Business

Experience the Sunseed difference; an achievement in the pursuit of knowledge and development in scientific technique and business strategies. Sunseed delivers authentic discoveries and unparalleled customer insights.

Client Testimonials

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“For more expansive analytical research questions, McMillanDoolittle has partnered with Sunseed Research to help achieve client goals. Sunseed Research LLC is a market research company that provides strategic marketing consulting and high-capacity research management to help businesses uncover advanced customer analytics. McMillanDoolittle has partnered with Sunseed Research for retailers, including Justice, Trans World Entertainment and Tennix.”

Leading Retail Consulting Firm

McMillan Doolittle

“Thanks for the good, hard work throughout the process. You met and exceeded our expectations at every stage — helping define the right assignment, creating a smart design, capturing and analyzing data in thoughtful ways, and providing a kickass research deliverable.  We truly appreciate the work, and our growing partnership.” 


Global Branding Firm

“We are obviously huge fans of your conjoint methodology; it has made us rock stars.” 


Fortune 500 Technology Company

Research Resources

Sometimes it’s helpful to understand what is possible, get ideas, or identify opportunities.

Sunseed’s research component resource is designed as a resource on your information gathering journey.