Identity-Strengthening Brand Management
Brand management market research is the process of gathering and analyzing the competitive landscape and ones brand within that environment. Brand research helps businesses find opportunities for growth, refine their marketing strategies, and stay ahead of their competitors.
Sunseed’s approach helps you strengthen your brand identity by mapping the strengths and weaknesses in the competitive landscape. These insights can help identify key and emerging competitors, explore the evolving needs and preferences of customers, and discover areas of opportunity (or even your brand’s over delivery). With Sunseed’s brand management market research, you’ll have the knowledge and tools you need to stay ahead of the competition and drive long-term success for your brand.
Take Your Brand to the Next Level.
Know how your brand is performing against your competition, from discovery & awareness to usage & loyalty.
Conquer Market Uncertainty.
Our Brand Management research measures the complexities of an ever-evolving marketplace. You will have complete confidence in understanding exactly how your brand is performing in your market. Adjust your brand strategy with full knowledge of the key areas you are winning in and those where you are underperforming.
Get Started.
When you’re ready to get started, we’re ready to help and do what it takes to make sure your brand strategy is a successful one. From completely custom research design, data collection, research analysis, and data visualization to ongoing best practice guidance, we’re here to help.
Custom Brand Management Research
Take your brand to its next level.
Brand Funnel Benchmarking
Benchmark and improve all points in your brand funnel to maximize sales.
Brand Perceptions
Identify the space your brand occupies in relation to your competitors.
Brand Positioning
Optimize your messaging to align with consumer value perceptions.
Brand Acquisition
Identify or measure acquisition brand performance and portfolio fit.
Market Optimization
Optimize a brand to market needs and perceptions.
Brand Segmentation Strategies
Identify customer segments and align with brand offerings.
The Science of Business
Experience the Sunseed difference; an achievement in the pursuit of knowledge and development in scientific technique and business strategies. Sunseed delivers authentic discoveries and unparalleled customer insights.
Brand Management & Acquisition
Measure, improve, and/or align how customer’s perceive your brand versus your competition.
Brand Awareness
Explore brands awareness for your product or service and within your category.
Attribute Importance
Understand your customer’s decision criteria by knowing what they look for, what they value, and what they are willing to sacrifice.
Brand Consideration
Know what brands and types of brands target customers consdiered or are likely to consider in the future.
Brand Perceptions
Identify the space your brand occupies in relation to your competitors.
Brand Ownership
Know what products do individuals own, when/where they purchased them, and how much they spent.
Brand Dimensions
Explore perceptions of different features to understand which are most preferred.
Awareness, Consideration, and Usage (ACU)
Explore the awareness (unaided and aided) of our brands and our competitive brands. Gather information on which brands they own. Which brands they consider to build our core competitive set.
Brand Differentiation
Explore how your brand versus competitors perform on functional and emotional dimensions.
Brand Funnel
Understand strengths and weaknesses in your marketing mix by measuring the relationship between awareness, consideration, usage, and loyalty for brands across your competitive landscape. Benchmark and improve all points in your brand funnel to maximize sales.
Brand Performance
Explore brand performance in functional and emotional dimensions.
Market Optimization
Optimize a brand to market needs and perceptions.
Importance versus Performance
Measure the gap between performance and expectations of your brand and competitors.
Brand Landscape
Know the brand landscape of your market and your brand’s equity by measuring how your brand stacks up to your competitors awareness, consideration, and usage.
Brand Satisfaction & Loyalty
Benchmark and improve customer satisfaction and loyalty.
Brand Equity
Understand your, and competitor’s, tangible brand equity using discrete choice.
Brand Experience
Benchmark the overall experience of your brand.
Brand Health
What are the consumers’ current perceptions and what is relative health of your brand.
Brand Substitution
Gain clarity on the brand influence on the purchase decision by measuring top performing products, purchase volume estimates, and likelihood to substitute.
Brand Acquisition
Identify or measure acquisition brand performance and portfolio fit.
Brand Extension
Identify untapped markets that consumers perceive to be best aligned with your brand.
Brand Segmentation Strategies
Identify customer segments and align with brand offerings.
Geographic Strategies
Adjust market strategy across different target geographies by understanding shifting regional consumer perceptions.
Adoption
Explore potential adoption of current solutions not owned.
Brand Strategy Effectiveness
Track the effectiveness of your strategies by measuring your brand’s movement through time. Perceptions are measured in a benchmarking process that provides a comparative point for research waves.
Research Resources
Sometimes it’s helpful to understand what is possible, get ideas, or identify opportunities.
Sunseed’s research component resource is designed as a resource on your information gathering journey.