information Goal

What are decisions are you trying to make?


Who is the target audience for this research?


When do you need to make decisions by?

Research Customized to Fulfill Your Data Needs

There are countless ways to design a primary research study and many different components that can be measured. To help get a conversation started, we have gathered some of our most popular research questions into the following categories. 

General Customer Insights

Shopping insights

Advertising, Messaging, and Packaging

Product, price, and Feature Optimization

Brand Management & Acquisition

General Customer Insights

From basic to industry-leading analytical approaches, Sunseed has many research tools in our arsenal to help you understand and better define and target your customer.


Demographic data is gathered about respondents and is used in analysis for classification.

Customer Attitudes

Understand who your customers are and what motivates them.


Firmographic data gathered about companies or organizations and is used in analysis for classification.

Current Behaviors and Attitudes

Define customers through a series of attitudinal questions to understand who they are and how they think by exploring what consumers are doing, how frequently they do it, and for what reasons.


Know how the customers think, their underlying value systems, and their learning system.

Customer Segments

Better understand what motivates different customer groups by segmenting customers into groups of like minded.

Customer Profile & Motivations

Understand who your customers are and what motivates them.

Customer Segment Attitudes

Understand segment attitudes towards your brand, your product, your category, adjacent cagetories, and/or market shifting events.

Shopping and Path-to-Purchase

Understand what your customer’s motivations and experience getting to you.

Purchase Drivers

Understand what drives specific customer segment’s motivations to purchase.

Importance Drivers

Explore decision factors involved in purchasing and determine what drives the decision.

Key Drivers and Barriers

Explore the barriers and drivers of adoption, resonance of pain points they solve, and intensity of problem they address.

Shopper Insights

Measure how customers experience your brand through retailers.

Shopping Experience

Explore customer pain points and desires around the shopping and/or financing experience.

Shopping Behaviors

Explore what triggered your customer’s purchase, the research they completed, sites visited, volume and frequency of purchase, and current stage of purchase.

Category Experience

Know what the customer’s experience with a product category, what their pain points are, and what would they change.


Understand where consumers are researching information, who do they speak with, and who they listen to.


Explore what individuals look for in this category and their trade-offs.

Customer Value

Know what weight or value do consumers place on brand, price, and features when selecting a given product.


What causes consumers to consider purchasing.


Determine what individuals’ value most by exploring rationale for their biggest pain points using emotional and functional attributes.


Understand the path customers use to reach you and ultimately purchase.


Understand what channels are preferred and the rationale for this preference (trust, non-invasiveness, ease, etc.)

Purchase Decision

Understand what they purchased and the drivers of that decision.

Website User Experience

Understand your target audience’s perceptions of your site navigation across a range of dimensions and optimize your website to create the best online experience.

Advertising, Messaging, and Packaging

Craft and measure messages that speak to your target demographic and drives sales.

Advertising Effectiveness

Measure the effectiveness of ongoing and upcoming ad campaigns.

Communication Effectiveness

Measure ad concept effectiveness for different real-time-bidding (RTB) campaigns using sequential monadic testing.

Product Positioning to Segment

Identify optimal messaging and positioning approaches by customer segment.

Message Testing

Determine what messaging should be considered for inclusion in future communications by understanding what is meaningful and believable to consumers.

Ad Testing

Understand advertising effecacy by measuring general impressions, appeal, relevance, believability, uniqueness, memorability, emotional connection, fit to brand, fit to individual, and call to action.

Maxmize Consideration

Exploring what types of communication are best aligned to gaining consideration

Advertising Awareness

Gauge effective recognition by linking blinded advertisements with brand.

Brand Positioning

Optimize your messaging to align with consumer value perceptions.

Ad Resonance

Evaluate the impact of your advertisements by understanding how well they resonate and how effectively brand perceptions are lifted pre and post exposure.

Effective Recognition

Understand advertisements are impacting your target market’s option by measuring consideration and perceptions of those who were exposed to an ad versus those who had not been reached.

Measurement Tracking

By comparing observed exposure with reported exposure, this new ad tracking tool measures the true impact on perceptions which may be obscured by false or non-recall.

Media & Communication Consumption

Know your customer’s media consumption habits, communication preferences, and social media useage.

Website User Experience

Understand your target audience’s perceptions of your site navigation across a range of dimensions and optimize your website to create the best online experience.

Product, Price, and Feature Optimization

Optimize your product, price, and features to best align with your target market.

Product Useage Behaviors

Understand your customer’s product usage behaviors.

Feature Prioritization

Prioritize a list of product features with order of magnitude using MaxDiff.

Pain Point Prioritization

Prioritize a list of functional and/or emotional consumer pain points with order of magnitude using MaxDiff.

Product Optimization to Segment

Optimize products to best fit a customer segment’s desires.

Decision Hierarchy

Decision Hierarchy uses conjoint research to develop an in-depth understanding of how brand, features, and price interact.

Unmet Needs

Identify unmet needs and potential new opportunities by customer segment.

Decision Criteria

Undertand your customer’s decision criteria and importance of individual product dimensions.

Product Reach Optimization

Know how your brand performs relative to competitor products as price points increase, but feature sets remain the same using discrete choice.


Explore what features and outcome customers value most.

Price Optimization

Optimize product pricing with features and your brand’s inherent value.

Concept Testing and New Product Development

Test new product concepts or ideas and create a roadmap for enhancements.

Price tradeoffs

Exploring tradeoffs made around brand and price options.

Product Usability

Understand your customer’s positive and negative product experiences.

Price Premium

Identify much of a price primium you can command over your competitors for similar offerings.

Ownership Experience

Undertstand your customer’s pain points during their product journey by understanding usage, storage, and maintenance.

Shelf Interaction

Identify how the mix of competitive products impact interaction in the store.

Product Packaging & Messaging

Pinpoint the precise messaging and package design that engages customers at the shelf or online.

Brand Management & Acquisition

Measure, improve, and/or align how customer’s perceive your brand versus your competition.

Brand Awareness

Explore brands awareness for your product or service and within your category.

Attribute Importance

Understand your customer’s decision criteria by knowing what they look for, what they value, and what they are willing to sacrifice.

Brand Consideration

Know what brands and types of brands target customers consdiered or are likely to consider in the future.

Brand Perceptions

Identify the space your brand occupies in relation to your competitors.

Brand Ownership

Know what products do individuals own, when/where they purchased them, and how much they spent.

Brand Dimensions

Explore perceptions of different features to understand which are most preferred.

Awareness, Consideration, and Usage (ACU)

Explore the awareness (unaided and aided) of our brands and our competitive brands. Gather information on which brands they own. Which brands they consider to build our core competitive set.

Brand Differentiation

Explore how your brand versus competitors perform on functional and emotional dimensions.

Brand Funnel

Understand strengths and weaknesses in your marketing mix by measuring the relationship between awareness, consideration, usage, and loyalty for brands across your competitive landscape. Benchmark and improve all points in your brand funnel to maximize sales.

Brand Performance

Explore brand performance in functional and emotional dimensions.

Market Optimization

Optimize a brand to market needs and perceptions.

Importance versus Performance

Measure the gap between performance and expectations of your brand and competitors.

Brand Landscape

Know the brand landscape of your market and your brand’s equity by measuring how your brand stacks up to your competitors awareness, consideration, and usage.

Brand Satisfaction & Loyalty

Benchmark and improve customer satisfaction and loyalty.

Brand Equity

Understand your, and competitor’s, tangible brand equity using discrete choice.

Brand Experience

Benchmark the overall experience of your brand.

Brand Health

What are the consumers’ current perceptions and what is relative health of your brand.

Brand Substitution

Gain clarity on the brand influence on the purchase decision by measuring top performing products, purchase volume estimates, and likelihood to substitute.

Brand Acquisition

Identify or measure acquisition brand performance and portfolio fit.

Brand Extension

Identify untapped markets that consumers perceive to be best aligned with your brand.

Brand Segmentation Strategies

Identify customer segments and align with brand offerings.

Geographic Strategies

Adjust market strategy across different target geographies by understanding shifting regional consumer perceptions.


Explore potential adoption of current solutions not owned.

Brand Strategy Effectiveness

Track the effectiveness of your strategies by measuring your brand’s movement through time. Perceptions are measured in a benchmarking process that provides a comparative point for research waves.

The Science of Business

Experience the Sunseed difference; an achievement in the pursuit of knowledge and development in scientific technique and business strategies. Sunseed delivers authentic discoveries and unparalleled customer insights.