Market Research Resource

Demographic data is gathered about respondents and is used in analysis for classification.

Understand who your customers are and what motivates them.

Firmographic data gathered about companies or organizations and is used in analysis for classification.

Define customers through a series of attitudinal questions to understand who they are and how they think by exploring what consumers are doing, how frequently they do it, and for what reasons.

Know how the customers think, their underlying value systems, and their learning system.

Better understand what motivates different customer groups by segmenting customers into groups of like minded.

Understand who your customers are and what motivates them.

Understand segment attitudes towards your brand, your product, your category, adjacent cagetories, and/or market shifting events.

Understand what drives specific customer segment’s motivations to purchase.

Explore decision factors involved in purchasing and determine what drives the decision.

Explore the barriers and drivers of adoption, resonance of pain points they solve, and intensity of problem they address.

Measure how customers experience your brand through retailers.

Explore customer pain points and desires around the shopping and/or financing experience.

Explore what triggered your customer’s purchase, the research they completed, sites visited, volume and frequency of purchase, and current stage of purchase.

Know what the customer’s experience with a product category, what their pain points are, and what would they change.

Understand where consumers are researching information, who do they speak with, and who they listen to.

Explore what individuals look for in this category and their trade-offs.

Know what weight or value do consumers place on brand, price, and features when selecting a given product.

What causes consumers to consider purchasing.

Determine what individuals’ value most by exploring rationale for their biggest pain points using emotional and functional attributes.

Understand the path customers use to reach you and ultimately purchase.

Understand what channels are preferred and the rationale for this preference (trust, non-invasiveness, ease, etc.)

Understand what they purchased and the drivers of that decision.

Understand your target audience’s perceptions of your site navigation across a range of dimensions and optimize your website to create the best online experience.

Measure the effectiveness of ongoing and upcoming ad campaigns.

Measure ad concept effectiveness for different real-time-bidding (RTB) campaigns using sequential monadic testing.

Identify optimal messaging and positioning approaches by customer segment.

Determine what messaging should be considered for inclusion in future communications by understanding what is meaningful and believable to consumers.

Understand advertising effecacy by measuring general impressions, appeal, relevance, believability, uniqueness, memorability, emotional connection, fit to brand, fit to individual, and call to action.

Exploring what types of communication are best aligned to gaining consideration

Gauge effective recognition by linking blinded advertisements with brand.

Optimize your messaging to align with consumer value perceptions.

Evaluate the impact of your advertisements by understanding how well they resonate and how effectively brand perceptions are lifted pre and post exposure.

Understand advertisements are impacting your target market’s option by measuring consideration and perceptions of those who were exposed to an ad versus those who had not been reached.

By comparing observed exposure with reported exposure, this new ad tracking tool measures the true impact on perceptions which may be obscured by false or non-recall.

Know your customer’s media consumption habits, communication preferences, and social media useage.

Understand your target audience’s perceptions of your site navigation across a range of dimensions and optimize your website to create the best online experience.

Understand your customer’s product usage behaviors.

Prioritize a list of product features with order of magnitude using MaxDiff.

Prioritize a list of functional and/or emotional consumer pain points with order of magnitude using MaxDiff.

Optimize products to best fit a customer segment’s desires.

Decision Hierarchy uses conjoint research to develop an in-depth understanding of how brand, features, and price interact.

Identify unmet needs and potential new opportunities by customer segment.

Undertand your customer’s decision criteria and importance of individual product dimensions.

Know how your brand performs relative to competitor products as price points increase, but feature sets remain the same using discrete choice.

Explore what features and outcome customers value most.

Optimize product pricing with features and your brand’s inherent value.

Test new product concepts or ideas and create a roadmap for enhancements.

Exploring tradeoffs made around brand and price options.

Understand your customer’s positive and negative product experiences.

Identify much of a price primium you can command over your competitors for similar offerings.

Undertstand your customer’s pain points during their product journey by understanding usage, storage, and maintenance.

Identify how the mix of competitive products impact interaction in the store.

Pinpoint the precise messaging and package design that engages customers at the shelf or online.

Explore brands awareness for your product or service and within your category.

Understand your customer’s decision criteria by knowing what they look for, what they value, and what they are willing to sacrifice.

Know what brands and types of brands target customers consdiered or are likely to consider in the future.

Identify the space your brand occupies in relation to your competitors.

Know what products do individuals own, when/where they purchased them, and how much they spent.

Explore perceptions of different features to understand which are most preferred.

Explore the awareness (unaided and aided) of our brands and our competitive brands. Gather information on which brands they own. Which brands they consider to build our core competitive set.

Explore how your brand versus competitors perform on functional and emotional dimensions.

Understand strengths and weaknesses in your marketing mix by measuring the relationship between awareness, consideration, usage, and loyalty for brands across your competitive landscape. Benchmark and improve all points in your brand funnel to maximize sales.

Explore brand performance in functional and emotional dimensions.

Optimize a brand to market needs and perceptions.

Measure the gap between performance and expectations of your brand and competitors.

Know the brand landscape of your market and your brand’s equity by measuring how your brand stacks up to your competitors awareness, consideration, and usage.

Benchmark and improve customer satisfaction and loyalty.

Understand your, and competitor’s, tangible brand equity using discrete choice.

Benchmark the overall experience of your brand.

What are the consumers’ current perceptions and what is relative health of your brand.

Gain clarity on the brand influence on the purchase decision by measuring top performing products, purchase volume estimates, and likelihood to substitute.

Identify or measure acquisition brand performance and portfolio fit.

Identify untapped markets that consumers perceive to be best aligned with your brand.

Identify customer segments and align with brand offerings.

Adjust market strategy across different target geographies by understanding shifting regional consumer perceptions.

Explore potential adoption of current solutions not owned.

Track the effectiveness of your strategies by measuring your brand’s movement through time. Perceptions are measured in a benchmarking process that provides a comparative point for research waves.