Revenue-Driving Product Optimization
Product optimization research gathers and analyzes data on a product or service in order to improve its performance, value to customers, and profitability. It helps businesses understand how customers value product features and pinpoints opportunities for improvement.
Sunseed’s customized product development research takes advantage of innovative research methodologies like conjoint analysis, MaxDiff, and KANO analysis to guide decision making. Insights have helped clients increase sales through targeting new market segments, improving product performance, and increasing a product’s value to customers.
Product Evolution
Perfecting the Match Between Product, Customer and the Market
Your product is the culmination of your brand’s capabilities and illustrates the strengths your brand delivers to the market. Optimizing a product for the marketplace requires you to understand both your customer and the market.
Sunseed can help you understand how your products are being used, what product features have the biggest impact on sales, and optimize price based on your brand’s competitive utility.
Product Optimization
A Critical Step in Your Product Development Process
Whether you are launching a product for the first time or refreshing an existing line, we can help maximize the utility your customers will receive by giving you the precise information you need to guide your feature selection, optimize price, understand market acceptance, and guide market positioning.
Product optimization research gathers and analyzes data on a product or service in order to improve its performance, customer satisfaction, and profitability. This can help businesses understand how their products are being used and can identify opportunities for improvement.
Sunseed’s customized product development research takes advantage of state-of-the-art research methodologies like conjoint analysis, MaxDiff, and TURF analysis to uncover or enhance insights which target new market segments, increase customer satisfaction, improve product performance, and/or increase sales.
Discover how Sunseed’s product optimization can help both maximize customer satisfaction and drive revenue potential.
Approach Matters
Sunseed’s Research’s Approach to Consumer Product Research
Using the most sophisticated research designs and analytical techniques available, our product optimization research tailors your customers’ desires with the best set of product features at an optimal price-point.
Sunseed’s customized product development market research combines best practices in consumer survey research which take into consideration the respondent’s experience into the data collection process. This helps maximize respondent participation and the quality of insights gathered.
Sunseed’s powerful analytics continuously monitor research data looking for and removing data anomalies like automated survey responses to improve the quality of data.
Our team critically analyzes the research data before visualizing findings into research reports that are easy-to-interpret, actionable, and accessible to all audiences.
Learn how Sunseed takes advantage of innovative research methodologies like conjoint analysis, MaxDiff, and TURF analysis to uncover insights and give you a competitive advantage.
Creating an Award-Winning Shaver
Discover how Sunseed helped Remington Brands redesign their Hyperflex Shaver to target a new Customer Segment, which increased revenue and led to Remington winning a coveted Red Dot Product Design Award.
Get Started
When you are ready to begin, contact Sunseed. We will do whatever it takes to make sure your product launch is successful. From completely customized research design, data collection, research analysis, and data visualization to ongoing best practice guidance, we are here to help.
Tips for Implementing Product Optimization Research into Your Organization
Set clear research goals and objectives
Involve customers in the research process
Regularly review and update product optimization research findings
Custom Product Optimization Research
An Evolution in Product Research.
Concept Testing and
New Product Development
Test new product concepts or ideas and create a roadmap for enhancements.
Feature Optimization
Identify the features that gain the highest share with the lease effort.
Product Packaging & Messaging
Pinpoint the precise messaging and package design that engages customers at the shelf or online.
Path to Purchase
Understand the path customers use to reach you and ultimately purchase.
Shelf Interaction
Identify how the mix of competitive products impact interaction in the store.
Price Optimization
Optimize product pricing with features and your brand’s inherent value.
The Science of Business
Experience the Sunseed difference; an achievement in the pursuit of knowledge and development in scientific technique and business strategies. Sunseed delivers authentic discoveries and unparalleled customer insights.
Product, Price, and Feature Optimization
Optimize your product, price, and features to best align with your target market.
Product Useage Behaviors
Understand your customer’s product usage behaviors.
Feature Prioritization
Prioritize a list of product features with order of magnitude using MaxDiff.
Pain Point Prioritization
Prioritize a list of functional and/or emotional consumer pain points with order of magnitude using MaxDiff.
Product Optimization to Segment
Optimize products to best fit a customer segment’s desires.
Decision Hierarchy
Decision Hierarchy uses conjoint research to develop an in-depth understanding of how brand, features, and price interact.
Unmet Needs
Identify unmet needs and potential new opportunities by customer segment.
Decision Criteria
Undertand your customer’s decision criteria and importance of individual product dimensions.
Product Reach Optimization
Know how your brand performs relative to competitor products as price points increase, but feature sets remain the same using discrete choice.
Product
Explore what features and outcome customers value most.
Price Optimization
Optimize product pricing with features and your brand’s inherent value.
Concept Testing and New Product Development
Test new product concepts or ideas and create a roadmap for enhancements.
Price tradeoffs
Exploring tradeoffs made around brand and price options.
Product Usability
Understand your customer’s positive and negative product experiences.
Price Premium
Identify much of a price primium you can command over your competitors for similar offerings.
Ownership Experience
Undertstand your customer’s pain points during their product journey by understanding usage, storage, and maintenance.
Shelf Interaction
Identify how the mix of competitive products impact interaction in the store.
Product Packaging & Messaging
Pinpoint the precise messaging and package design that engages customers at the shelf or online.
Research Resources
Sometimes it’s helpful to understand what is possible, get ideas, or identify opportunities.
Sunseed’s research component resource is designed as a resource on your information gathering journey.