Revenue-Driving Product Optimization
Product optimization research gathers and analyzes data on a product or service in order to improve its performance, value to customers, and profitability. It helps businesses understand how customers value product features and pinpoints opportunities for improvement.
Sunseed’s customized product development research takes advantage of innovative research methodologies like conjoint analysis, MaxDiff, and KANO analysis to guide decision making. Insights have helped clients increase sales through targeting new market segments, improving product performance, and increasing a product’s value to customers.
The Evolution in Product Research.
Your product is the culmination of your brand’s capabilities and illustrates the strengths your brand delivers to the market. Optimizing a product for the marketplace requires you to understand both your customer and the market.
Product Optimization
Whether you are launching a product for the first time or refreshing an existing line, we can help maximize the utility your customers will receive by giving you the precise information you need to guide your feature selection, optimize price, understand market acceptance, and guide market positioning.
Get Started
When you’re ready to get started, we’re ready too. We will do whatever it takes to make sure your product launch is successful. From completely customized research design, data collection, research analysis, and data visualization to ongoing best practice guidance, we’re here to help.
Custom Product Optimization Research
The Evolution in Product Research.
Concept Testing and
New Product Development
Test new product concepts or ideas and create a roadmap for enhancements.
Feature Optimization
Identify the features that gain the highest share with the lease effort.
Product Packaging & Messaging
Pinpoint the precise messaging and package design that engages customers at the shelf or online.
Path to Purchase
Understand the path customers use to reach you and ultimately purchase.
Shelf Interaction
Identify how the mix of competitive products impact interaction in the store.
Price Optimization
Optimize product pricing with features and your brand’s inherent value.
The Science of Business
Experience the Sunseed difference; an achievement in the pursuit of knowledge and development in scientific technique and business strategies. Sunseed delivers authentic discoveries and unparalleled customer insights.
Product, Price, and Feature Optimization
Optimize your product, price, and features to best align with your target market.
Product Useage Behaviors
Understand your customer’s product usage behaviors.
Feature Prioritization
Prioritize a list of product features with order of magnitude using MaxDiff.
Pain Point Prioritization
Prioritize a list of functional and/or emotional consumer pain points with order of magnitude using MaxDiff.
Product Optimization to Segment
Optimize products to best fit a customer segment’s desires.
Decision Hierarchy
Decision Hierarchy uses conjoint research to develop an in-depth understanding of how brand, features, and price interact.
Unmet Needs
Identify unmet needs and potential new opportunities by customer segment.
Decision Criteria
Undertand your customer’s decision criteria and importance of individual product dimensions.
Product Reach Optimization
Know how your brand performs relative to competitor products as price points increase, but feature sets remain the same using discrete choice.
Product
Explore what features and outcome customers value most.
Price Optimization
Optimize product pricing with features and your brand’s inherent value.
Concept Testing and New Product Development
Test new product concepts or ideas and create a roadmap for enhancements.
Price tradeoffs
Exploring tradeoffs made around brand and price options.
Product Usability
Understand your customer’s positive and negative product experiences.
Price Premium
Identify much of a price primium you can command over your competitors for similar offerings.
Ownership Experience
Undertstand your customer’s pain points during their product journey by understanding usage, storage, and maintenance.
Shelf Interaction
Identify how the mix of competitive products impact interaction in the store.
Product Packaging & Messaging
Pinpoint the precise messaging and package design that engages customers at the shelf or online.
Research Resources
Sometimes it’s helpful to understand what is possible, get ideas, or identify opportunities.
Sunseed’s research component resource is designed as a resource on your information gathering journey.